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Accelerating Disaster Response

Natural disasters are on the rise in Canada. With climate change contributing to shifts in weather patterns, there is a steady increase of severe weather events.

During a disaster, multimedia content posted on social media platforms can offer a wealth of information, ranging from posts detailing first responder actions and evacuee routes to reports of damaged infrastructure and affected areas. This data holds immense potential for aiding first responders and utility crews in their crucial tasks. However, important insights are often mixed with irrelevant information – obscuring the facts.

Carleton University researcher Marzieh Amini is pioneering an innovative solution to extract important information from the sea of social media posts during disasters in Canada.

Marzieh Amini
School of Information Technology professor Marzieh Amini (Photo by Brenna Mackay)

“Climate-related disasters are becoming increasingly more frequent and severe,” says Amini, an assistant professor in Carleton’s School of Information Technology.

“Our goal is to filter out irrelevant information and distill meaningful insights that can ultimately help save lives.”

Aiding in Disaster Response

Disasters unleash a torrent of information across social media platforms. From eyewitness reports to photos and videos capturing the unfolding chaos, these digital footprints hold invaluable insights. But discerning actionable information from the noise poses a significant hurdle.

“The presence of irrelevant content such as advertisements, political commentary and memes further complicates the process, hindering swift and effective response efforts,” says Amini.

Assorted social media apps, including Threads, X, Reddit, Instagram, Facebook, and TikTok, are seen on an iPhone.
( iStock )

This is where Amini’s work comes in. Her team collects and analyzes text and image data shared on X (formerly Twitter) during crisis situations. They then build AI models to categorize the social media posts into major themes. These include political commentary, warnings and status updates, weather reports, affected infrastructure, accounts of first responder actions and information for evacuees.

Amini is structuring her research off the already existing Crisis Multimodal Data (CrisisMMD) – a dataset that captures and analyzes social media content related to crises and disasters in the United States.

“Our goal is to create datasets tailored to the Canadian context, focusing on disasters such as wildfires, tornadoes and storms,” she says.

Amini says this dataset has the potential to provide first responders with real-time, actionable insights to help them figure out where to go, who’s been affected and what barriers exist for providing help.

“First responder response time can be hindered by roadblocks, unstable buildings, phone lines being down and even traffic jams,” Amini explains. “As a communication tool, social media posts by every day citizens have the power to help.

“But we need to weed out the irrelevant information first,” Amini says.

“We are using AI for real-time analysis of social media data during disaster events.”

Efficient Power Restoration for Faster Recovery

Amini’s work not only aids first responders, it also holds transformative potential to drastically reduce the length of power outages – an increasingly prevalent issue in Canada – by equipping utility crews with critical insights gathered from their social media analysis.

Hydro workers repairing downed power pole snapped by wind in Ottawa after severe storm
Hydro workers repairing downed power pole snapped by the derecho that hit Ottawa in 2022 (Photo by Paul McKinnon / iStock)

In 2022, 1.4 million people across Canada’s East Coast experienced outages for over two weeks due to Hurricane Fiona.

In the same year, the Ottawa region and parts of Quebec were hit with a derecho, causing significant damage to infrastructure and more than 400,000 power outages. Many of these outages lasted for more than ten days.

And in 2019, British Columbia Hydro reported over five million power outage hours caused by storms.

“If workers had access to real-time information on areas experiencing prolonged power outages and obstacles hindering repair efforts, this could allow them to invest their resources accordingly,” she explains.

“The goal is to use technology instead of a crew member.”

Informing Future Policymaking

Amini’s research also has broader implications for policymaking. With better knowledge of what happened during a disaster, policymakers can make informed decisions about infrastructure planning and development, ensuring to reduce risks and address vulnerabilities.

Fireman rescue an old couple from their flooded house with a paddle boat.
A firefighter paddles residents to safety during Montreal’s historic flood in 2017 (Photo by Josie Desmarais / iStock)

Some considerations could include prioritizing upgrades in vulnerable areas, updating building codes and improving emergency response protocols.

“We envision this tool will serve as a valuable resource for decision-makers, empowering them to make informed choices in disaster management and policy,” Amini says.

With funding from the National Research Council of Canada (NRC), and in collaboration with Dr. Isar Nejadgholi, a senior research officer at NRC, Amini’s project is poised to make significant strides in transforming disaster response strategies. As the research progresses, Amini envisions a future where technology plays a pivotal role in facilitating swift and effective disaster response efforts, ultimately saving lives, and mitigating the impact of disasters on communities.

“Technology offers a pathway to efficiency,” she says. “And it has the power to revolutionize and democratize Canada’s disaster response.”

Overview of destroyed homes from extereme weather event.
(Photo by Bilanoi / iStock)

Reducing Renewable Energy Uncertainty

Two of the most important technologies for mitigating global warming, according to the Intergovernmental Panel on Climate Change, are wind and solar power. Both are crucial if we are to wean ourselves off fossil fuels and significantly reduce the amount of carbon dioxide being released into the atmosphere.

Thankfully, technological advances over the past couple decades have made wind and solar installations much more effective. Yet the inconsistency and unpredictability of these weather-dependent energy sources remains a major hurdle, limiting investment in the sector and making electrical grid managers – and individual Canadians – reluctant to commit.

This is why Carleton University Mechanical and Aerospace Engineering researcher Kristen Schell is using geospatial data, mathematical models and deep learning to develop more accurate weather forecasts about the availability of renewables such as wind and solar.

A woman with glasses and a button up jacket poses for a photo in a narrow hallway.
Mechanical and Aerospace Engineering professor Kristen Schell

Her work as co-director of Carleton’s Alternative Pathways for the Energy Transition (APEX) research group aims to make the essential shift to renewable energy happen faster, allowing wind and solar energy to play a bigger role in the fight against climate change.

“We’re trying to make their power output more predictable, so they can be relied upon,” says Schell.

“If the models are precise enough, wind and solar could replace coal and nuclear as our baseload source of power.”

Making More Accurate Projections

Forecasting the behaviour of natural forces and phenomena is always a challenge – just ask the people responsible for telling you what the weather will be like next week.

Because the “intermittency” of wind and solar is unavoidable – these resources are not available 24/7 and grid-scale batteries can currently only store four hours’ worth of power – more accurate projections are key to their widespread adoption.

“We need supply and demand to match at every instant,” says Schell. “Having this intermittent supply is the biggest reason why there’s hesitancy to invest in wind and solar, despite all their benefits. What we’re trying to do is reduce that uncertainty by creating models that can predict how exactly much power we’ll have and when. If you know that information, then you can plan and schedule it into the grid.”

An over the shoulder view of a graph on a laptop screen.

To make her wind models, Schell considers a long list of factors: topographical maps showing the location of wind farms as well as the arrangement of turbines within those farms; the historical output from these farms; and weather information such as wind speed, temperature and air pressure. She combines large datasets of statistics with physics principles, such as the fluid flow of air, and then feeds everything into deep learning algorithms — which can calculate the power that individual wind installations will generate — to come up with the best possible predictions.

Solar energy forecasting relies upon a similar process and similar equations, since “the main uncertainty with solar is related to the movement of clouds,” explains Schell.

“When you have a lot of cloud cover, or other precipitation factors like snow, that impacts the electricity being produced.”

Most of Schell’s research is based in Ontario and Alberta — the provinces with most wind farms, and the two jurisdictions within Canada in which the electricity systems operate as markets. This setup allows Schell to use market data from the two provinces and compare the actual production of wind farms with what they were forecast to produce, helping her further fine-tune the models.

Two women pose for a phot in a narrow hallway.
Professor Schell with student research assistant Alexandria MacDonald

By approaching renewable energy models from multiple angles, “we’re hoping to develop better forecasting,” she says, “that reduce the error to almost zero.”

A Race Against the Clock

In Canada, wind and solar power have been the least expensive forms of energy to produce – in dollars per kilowatt-hour – since 2014.

“If we look at nuclear and natural gas, the financial and environmental costs are what I would consider unfair for us to be bearing when there are so many cheaper and better alternatives,” says Schell.

“It will be hard to change the fundamentals of our energy system, but we could be one of countries that shows what’s possible, and the up-front capital investment will follow.”

However, these critical infrastructural upgrades to our energy system guided by precise scientific models like Schell’s are needed yesterday.

Case in point: Alexandria MacDonald, a student research assistant working with Schell, is investigating how well our current electrical networks are equipped to handle the incoming spike in demand from electric vehicles.

“We’re lacking infrastructure and we’re going to run out of power very, very quickly because we honestly waited too long to start our transition,” says MacDonald, a fourth-year undergraduate in the Bachelor of Engineering in Sustainable and Renewable Energy program at Carleton, the oldest such program in Canada.

“The demand for electricity is only going to continue increasing, so it’s become a race against the clock.”

A young woman with brown hair crosses her arms as she poses for a photo.

Digitizing History and Culture

From the crumbling tombs of ancient Egyptian kings to Canada’s under-renovation Parliament Hill, heritage sites across the globe are faced with a common challenge: how do we make these historically and culturally important spaces more accessible to all?

To resolve this, institutions are reaching out to Carleton University’s Immersive Media Studio (CIMS), a multidisciplinary lab that collaborates with public, private and not-for-profit partners to find cutting-edge digital solutions.

Led by director Stephen Fai, the studio’s team of researchers use high-tech modeling and image capturing tools to create digital models of heritage sites, allowing anyone to virtually travel through space and time to explore the location.

Internationally renowned for their skills, the studio works with high-profile clients to do everything from creating a 360-degree virtual reality reconstruction of the Senate of Canada building for Canada’s 150th anniversary, to painstakingly documenting the tomb and wall paintings of 14th century BCE pharaoh Tutankhamun or “King Tut” for the Getty Conservation Institute.

A 3D model of a large staircase.
3D model of the National Arts Centre’s Peter A. Herrndorf Place, in Unreal Engine 5. Created by Carleton Immersive Media Studio, based on BIM by Diamond Schmitt Architects, inc.

Most recently, CIMS partnered with the National Arts Centre (NAC) in Ottawa to make an interactive digital replica of Canada’s performing arts hub, with the first phase of the project tentatively scheduled to launch in the fall.

“We wanted to tell the story of this incredible institution and building, and to digitize its archives which aren’t generally available to the public” says Fai, a researcher and professor at Carleton’s Azrieli School of Architecture and Urbanism.

Creating a virtual version of the NAC ensures that the building and its contents will not only be recorded for posterity, but will give the institution an enhanced online presence.

The driving force behind the project was ‘How do we make these spaces fully accessible to everyone, whether they’re a fine arts student at a local university or a theatre-loving Canadian from across the country?’ says Fai.

The “Endless Possibilities” of Digital Models

During the pandemic, when the curtain temporarily came down on in-person performances at the NAC, CIMS team lead Julia Laninga and her colleagues spent months digitally documenting every corner of the empty building.

These scans were uploaded into the Unreal Engine – a powerful software used to make video games – to create a navigable 3D model of the arts centre.

A young redheaded lady with glasses is seated while posing for a picture.
CIMS team lead Julia Laninga

“We focused on how to bring people into the NAC to experience the space in a way that’s interactive and educational,” explains Laninga, who is also an alumna of Carleton’s interactive multimedia and design program.

Because the team had permission to use elements from and crosscheck their model against one previously developed by Diamond Schmitt Architects for a renovation project, the final product is a hyper-accurate copy of the entire NAC housed within a game engine.

“That level of detail and precision really gives the NAC endless possibilities for future applications,” says Laninga.

These applications could include using the model as a wayfinding map for guests or as a tool for stage designers hoping to see what their sets will look like from any seat in the house.

“By digitally scanning and archiving buildings, we open up a world of possibilities and solutions to future problems we can’t even imagine,” says Fai.

“A similar thing happened with our Parliament Hill project,” he explains. “We started documenting buildings in the West and Centre Blocks to create a heritage record of what they looked like – but those models are now being used by the construction firms contracted to repair those buildings as part of the multi-billion-dollar Parliament Hill rehabilitation project.”

A digitized version of a real costume.
Photogrammetric model of a costume from the 1977 production of Le Songe at the National Arts Centre.

Exploring the Secrets of Canada’s National Arts Centre

Inconspicuously tucked away in the parking garage, the NAC quietly houses one of the largest performing arts archive in the country, containing half a century’s worth of costumes, props and more.

Thanks to the CIMS’s diligent digitizing work, much of the archive and its contents will now be accessible to the public for the first time ever.

In fact, the 3D version of the NAC lets visitors peak into several areas they’d never be allowed to see in person – from the backstage to a special presidential safe room.

“There’s a secret space at the NAC called the Nixon Room, built for US President Richard Nixon at his request,” explains Fai.

“He required that there be a safe room where his security could take him if an incident or assassination attempt occurred while he visited.”

Example of digitizing history - A 3D model of a concert hall.
3D model of the National Arts Centre’s Southam Hall in Unreal Engine 5. Created by Carleton Immersive Media Studio, based on BIM by Diamond Schmitt Architects, Inc.

The CIMS team also produced a series of bilingual interactive tours to accompany their 3D model. Virtual visitors can “walk through” atriums and concert halls guided by commentary from fictionalized characters from different eras across the arts centre’s fifty-year history.

“The same space can hold very different meanings to different people, which helps us tell a fuller story,” says Laninga.


More Social Innovation

AI for Small Businesses

For small businesses, complying with federal and provincial labour code requirements for routine HR processes can be a serious drain on resources.

While some processes are simple – like providing a record of employment when off-boarding an employee – others such as doling out severance or vacation pay depend on individual circumstances and can be complex to calculate, especially for businesses with limited staff, time and money.

As a result, unintentional non-compliance is common with roughly 15,000 complaints related to the Employment Standards Act received by the Ontario Ministry of Labour each year.

Carleton University cognitive science professor, Raj Singh, suggests that non-compliance rates are likely even higher than reported — as many employees don’t file complaints due to unawareness or fear of repercussions.

A man in a blue suit smiles for the camera while standing next to a tree.
Carleton University cognitive science professor Raj Singh

To ensure employees receive what they’re owed and to make it easier for busy business owners to achieve compliance, Singh and his team are creating the first automated digital assistant for off-boarding in Canada.

Revolutionizing Compliance with AI

Singh has partnered with a cloud-based payroll services company PaymentEvolution on the project.

The application leverages state-of-the art artificial intelligence (AI) and cognitive science to answer questions and help users understand their obligations. It even provides a suggested payment amount that complies with labour rules across the country.

The benefit of the platform’s use is significant. Fines can be thousands of dollars, and in severe cases, jail time is possible. It also protects employee rights and saves everyone time, allowing companies to focus on what’s really important: running their business.

A glass door with the logo of digital assistant tool PaymentEvolution engraved on it.

“We want to make compliance easy,” says Singh.

“And we created this tool as a way put the legal knowledge into a machine and teach what the law actually says.”

That’s easier said than done, as labour law is sometimes arcane and often open to interpretation. Each province and territory has its own set of rules and certain professions are federally regulated.

“When you write down the actual code, you get a quantification of how complex this task really is. There is a lot to keep track of. Not just the law itself, but which parts are relevant to the situation,” says Singh. “It is a daunting task.”

Digital Assistant Eliminates Needless Disputes Nationwide

Singh’s application is designed for anyone who could have a stake in the off-boarding process — lawyers, accountants, bookkeepers, human resources professionals, employees and employers. Users input the details, and the digital assistant provides what the payment should be, along with a rationale for why.

“A lot of Canadian small businesses think of HR as a ‘big company’ thing—and almost a dirty word. It’s expensive, and it is a distraction from what they need to do on a day-to-day basis to run their business,” says Sam Vassa, CEO of PaymentEvolution.

But Vassa credits Singh’s Freedom of Information Act request with alerting the company to exactly how widespread non-compliance is. This catalyzed the vision for an automated digital assistant, and PaymentEvolution looked to Singh to help make it a reality.

Singh believes it will eliminate many needless disputes.

“If there is still a dispute, there will at least be a number and report to work with,” he says. “The intent is to help improve the condition for every stakeholder in the game.”

To provide this advice, the digital assistant must interpret the circumstances vis-à-vis the law. Singh and his team looked at the interpretation of labour law in each province and territory to determine what assumptions could be made. But even then, applying this knowledge required judgement.

“Our game is compliance, so our system has to do it right,” says Singh.

“If there were two ways of doing something, we went with the one that affords the greatest benefit to the employee and ensures the employer won’t face legal consequences. We always erred on the side of compliance.”

Student-Led Innovation in Compliance Technology

Establishing trust is a crucial aspect of developing compliance tools. In contrast to typical computer models, this tool offers a transparent audit history, ensuring that both business owners and potential auditors have access to the calculation process details.

“Nothing like this existed before and when you’re developing something for the very first time, you need to write a lot of code,” says Katie Van Luven, a Carleton PhD student in cognitive science who began working on the project in 2019.

A woman wearing glasses poses for a photo outside next to a large tree.
Carleton University PhD student Katie Van Luven

“It took a lot of different skills to do this — computer scientists, accountants and an employment standards lawyer.”

The first versions of the application were clunky and required optimization to reach the launch stage. Some students worked on the project for years, and it has been a launching pad to jobs in AI with students having been hired at PaymentEvolution and others joining industry leaders like IBM.

Singh credits the collaborative nature of the application’s conception for its success.

“This couldn’t have happened but for the team effort,” says Singh. “Everyone believes this is something that should exist. The world would be a better place if workplaces were more compliant and if we see a path for that, let’s make it happen.”

Sounding the Alarm

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Whistleblowers shed light on problems that would otherwise remain in the shadows, alerting us to dangers to the public and abuses of public funds.

While vital to a thriving democracy, whistleblowing can come at great personal cost, including losing one’s job, getting hit with retaliatory lawsuits and even threats of violence.

Though Canada tends to see itself as a beacon of democracy and justice, legislative protections for whistleblowers are surprisingly slim and lag many other countries in the world.

Carleton University researchers Paloma Raggo and Ian Bron want to change that, and are using research and advocacy to push Canada to catch up to its peers.

A composite image featuring a headshot of a man and a woman.
Carleton University researchers Paloma Raggo and Ian Bron

For Raggo it all started when Carleton graduate student Pamela Forward approached her with a desire to dig into how Health Canada mismanaged a dangerous medication, leading to years passing and numerous casualties before any action was taken.  “It was a story centered around a whistleblower,” says Raggo.

“Whistleblowing is a mechanism for accountability,” says Raggo, the Director of the Charity Insights Canada Project at Carleton.

“It tells you who is responsible for issues, and who should fix them.”

For Forward, whistleblowing wasn’t just a topic of study, it was a passion. In 2019, she spearheaded the creation of the Whistleblowing Canada Research Society (WCRS), which seeks to research, inform, educate and raise awareness about the challenges whistleblowers face in Canada. Raggo was a founding member of WCRS, and currently sits on its board of directors.

“Already, WCRS has had a huge policy impact,” says Raggo. “There has been a private member’s bill and reforms to legislation are in the offing in which WCRS played a major role.”

Changes in Organizational Culture Can Usher in Greater Transparency

While some reforms appear imminent, there are relatively few supports for whistleblowers in Canada. Lawyers often decline whistleblowing cases, and there are no funds available to support their legal cases.

But better awareness of whistleblowing’s benefits could help, and educating people is an ongoing challenge, according to Ian Bron, a PhD graduate from Carleton’s School of Public Policy & Administration and chair of WCRS’s Advisory Board.

“It is an offence to make a reprisal against someone who brings forward concerns, but in practice, this is next to impossible to enforce,” says Bron, whose dissertation identified glaring flaws in Canada’s protections.

“Whistleblowers are often ostracized, denied training or given poor performance reports. They are sometimes even fired or blacklisted.”

Bron lived through reprisals at Transport Canada, where he was ostracized and investigated after blowing the whistle on favouritism in his unit and failures to enforce transportation security regulations in the maritime sector. But Canadians benefit from knowing when regulatory bodies are being unduly influenced, and he believes that educating people about the benefits of whistleblowing could help ameliorate the challenges whistleblowers face. It shouldn’t be viewed as threatening, he argues.

A building with a sign that reads Transport Canada
Transport Canada in Ottawa (Photo by James Wagner / iStock)

“Governments are typically bound by their own institutional norms, and these norms can create barriers to whistleblowing,” he says. “Incentives play a major role. Many executives perceive that if something bad happens on their watch, it will impede their career. As a result, they may give the impression they don’t want anybody stepping out of line, and don’t want to know about problems.”

Civil society groups like WCRS have an important role to play in educating organizations and legislators. Academics can conduct research into whistleblowing, which helps determine what a law should contain.

Bron’s research studied whistleblowing in Canada, the UK and Australia, and he believes that the Australian approach could yield lessons for Canada. In 2005, Australia’s state and commonwealth governments participated in a major study about how disclosures of wrongdoing were handled. And academia and civil society groups played a significant role in shaping its whistleblower protection laws.

“If you can get that level of cooperation,” says Bron, who is also a senior fellow at the Toronto Metropolitan University Centre for Free Expression Whistleblowing Initiative.

“You can work with organizations to change attitudes.”

Disparities and Obstacles Faced by Whistleblowers in Canada

While whistleblower research at Carleton is shedding light on challenges, there is more to be done. WCRS relies heavily on Forward’s tireless efforts and has much more limited resources than civil society organizations in other countries.

In the United States, the Government Accountability Project is a large, well-funded NGO that supports whistleblowers and is led by lawyers. In the UK, the government provides grants to several whistleblower-focused organizations. And in Europe, the 2021 Whistleblowing Directive introduced numerous new best practices.

While there have been some improvements since whistleblowing legislation was introduced two decades ago, Canada has not kept pace overall. This is both alarming and an ongoing threat to democracy.

“It is a difficult area to obtain support and funding,” says Raggo.

“You have to navigate through the credible and the incredible cases, just to find the facts. You’re working with people who have been profoundly hurt by a system. It takes a lot of resources and a lot of time.”

A woman looks at her phone while standing in the shadows. The purpose of image is to depict whistleblowers.
(Photo by stockbusters / iStock)

Protecting Cities from Urban Flooding

As record-breaking rain and snowfall become regular events due to climate change, cities must work quickly to address the increased risk of urban flooding – a destructive new reality for many Canadian homeowners and a multi-billion-dollar challenge for governments.

Urban flooding happens when a city’s hard concrete surfaces and sewers struggle to sop up and redirect large, sudden amounts of precipitation or meltwater.

With nowhere to go, the excess water can cause significant and expensive damage to homes and businesses.

To keep neighbourhoods safe and dry, two Carleton University researchers, Jennifer Drake and Ruth McKay, are working on innovative solutions to the complex problem of urban flooding.

Professional photo of Carleton University researcher Jennifer Drake
Carleton University researcher and engineer Jennifer Drake. (Photo by Chris Snow Video)

Drake, an Associate Professor in the Department of Civil and Environmental Engineering, is improving Canada’s stormwater infrastructure through Low Impact Development (LID) – a technique that mimics the natural environment and allows rainwater to be absorbed where it falls.

McKay, a management professor in the Sprott School of Business, is part of an international team studying how the private and public sectors can more effectively work together on building houses during climate change.

While their approaches differ, McKay and Drake both believe that a mix of thoughtful public policy and improved urban design are key to flood mitigation.

“Urban flooding is a challenge that’s not just about finding technical solutions. What often undoes our infrastructure isn’t a flaw in the original design – it’s poor operation and maintenance due to planning and financial decisions,” says Drake.

A behind view of a pair of feet wearing shoes walking on foliage.
(Photo by Chris Snow Video)

Finding Solutions Through Blue, Green and Grey Infrastructure

As the Canada Research Chair in Stormwater and Low Impact Development, Drake is one of several Carleton researchers focused on engineering solutions to urban flooding.

“Urbanization is a dramatic transformation of our land,” explains Drake. “You need surfaces that are hard and impervious in order to build roads, buildings and parking lots.”

However, the result of that transformation is that water can’t slowly absorb into the ground or be carried away by river systems, leading to large quantities of fast-moving run-off with nowhere to go.

While Canadian cities have manufactured infrastructure to help convey that water – typically a combined sewer which handles both sewage and stormwater – Drake warns that there will always be storms that overwhelm the system.

“Our cities have urbanized for one environment, but that environment is changing. We now have more intense, frequent rainfalls and a significantly changing winter environment,” says Drake.

Because overflow tanks cost billions and rebuilding legacy sewer systems from scratch isn’t viable, Drake advocates for LID projects that re-introduce natural water processes to the urban environment.

Different types of foliage.
(Photo by Chris Snow Video)

These projects – things like rain gardens, green roofs and purposefully “leaky” pipes – are designed to encourage infiltration, evaporation and a more leisurely flow of water across the city.

Drake says the best way to make cities flood resilient is through a combination of green, blue and gray infrastructure.

“Green infrastructure involves vegetation or living components and blue infrastructure is designed to hold, reuse and evaporate water. But gray infrastructure, our traditional urban infrastructure, also has a role to play. We need to make sure all these systems are working together efficiently.”

Reimagining and Regulating Flood-Resilient Housing

McKay is part of a team that includes Carleton researchers Gary Martin and Magda Goemans, the Insurance Bureau of Canada, the Canadian Home Builders’ Association and two engineering firms in the Netherlands. Together, they are conducting a bi-national study on urban development and flood risk.

“We chose the Netherlands because they have a much higher level of climate resilient housing than Canada,” says McKay, noting how Dutch policymakers have a thousand years-worth of water management expertise to draw on because a large percentage of their country is flat and below sea level.

According to McKay, creating climate resilient housing is a two-part adaptation process: retrofit existing homes and ensure new housing is designed with flood resilience in mind. McKay’s research focuses on this second aspect of climate change adaptation, where the first rule is to not build in areas that are known flood plains.

A woman in a white lab coat using equipment tp work with collected samples.
(Photo by Chris Snow Video)

“Housing pressures are new in Canada because there’s always been a lot of land. Ironically, some of our most expensive, sought-after land – waterfront property – is also the most at risk for flooding,” says McKay.

This is where the need for new housing policies becomes apparent, explains McKay. Updated federal flood maps that reflect recent environmental changes and identify trouble areas are in the works, as are changes to how insurers cover flood risk.

“We need a cohesive mindset and plan for Canadian housing across municipal, provincial and federal lines, “says McKay, “as well as a common understanding of climate change’s impact on housing.”

“A simple, obvious solution that we don’t consider enough in Canada is to stop building basements.”

Another solution is to design more houses that sit on top of, rather than beside, their garages.

Until policy catches up to our new climate reality, McKay says, Canadians will be “getting an education” in adaptation each time we face flooding.

Dirt in a large beaker being examined in a lab.
(Photo by Chris Snow Video)

Innovative Self-Powered Coat Design

Prolonged darkness is a reality for residents in Canada’s north. In winter, regions like the Yukon average only four hours of sunlight per day. This lack of light creates challenges for the region’s First Nations communities as limited visibility hampers traditional practices like hunting and trapping, as well as everyday activities like walking dogs and running errands.

In 2023, Sofia Parra, an industrial design student from Carleton University came up with a creative and sustainable solution: the Hesper, a self-powered coat that generates light from body heat.

“The garment is powered from body heat and the cold,” explains Parra, who has since graduated Carleton.

“It uses this little thing called a Peltier device — a small, flat square — and absorbs the outdoor cold on one side and the body’s warmth on the other. This temperature difference is what generates the electricity.”

The Hesper’s lightweight circuit is made of stainless-steel conductive thread and is sewn into a removable inner jacket. When activated, the thermoelectric modules light up the LED lights that illuminate the coat. The wearer can adjust the brightness using a subtle rotating dial in the collar.

“I wanted to create something self-sustaining,” Parra says.

Finding Bright Solutions to Community Challenges

The idea for the Hesper first took shape when Parra visited the Yukon as part of an ongoing research and educational partnership between the Carleton and the Na-Cho Nyäk Dun First Nation. In speaking with several locals, Parra learned about the issues they faced due to the lack of sunlight.

“There are very few streetlights in my neighbourhood,” explains Nikki Hutton, a member of the crow clan in the Yukon and a community service worker with the Na-Cho Nyäk Dun Development Corporation.

“If you want to take your dog for a walk, it’s pitch black until you get to the highway – which is a 20-to-30-minute walk.”

Hutton is part of the Yukon University Makerspace that collaborated with Parra on her self-powered coat project.

A graphic depicting the technology behind a self-powered coat
Parra crafted the Hesper in collaboration with the Na-Cho Nyäk Dun First Nation community

“Safety is a big concern as well, especially for little kids. Having reflectors only does so much – if they turn the wrong way with no light to reflect on them, it’s dangerous,” Hutton says.

Parra worked directly with the Na-Cho Nyäk Dun community when crafting the jacket. This cross-country collaboration was facilitated by Carleton-designed hologram technologies which allowed her to communicate with her partners in the North before physically travelling to Mayo to work with them.

“The First Nations people were extremely welcoming,” Parra says. “It was really beautiful to see everyone working together and pitching in, in whatever way they could.”

The Self-Powered Coat: Weaving Together Tradition and Technology

Parra integrated elements of Na-Cho Nyäk Dun cultural identity into the Hesper’s design. The layered construction, colours and trim all nod to the community’s heritage. Her idea for the coat’s aesthetic was inspired by a constellation Hesperides, often seen up North, it is home to the morning and evening stars. This gave rise to its official name: the Hesper.

Beyond its design, elements of the coat’s construction are influenced by centuries of survival. The scoop design in the back and front accommodates ease of movement, be it walking, climbing, or sitting on a snowmobile. The cuffs and high neck shield, as well as the vent flap in the back, provide protection from the cold weather and blowing snow.

A women sewing parts of a self-powered coat.
The Hesper’s lightweight circuit is sewn into a removable inner jacket which consists of LED lights that illuminate the coat (Chris Snow)

“The creation of the Hesper wouldn’t be possible without the tireless efforts of the community,” Parra says.

Parra’s contributions to the creation of the Hesper speaks to the importance of incorporating traditional knowledges into modern innovations and respecting the legacy of those who have thrived in the North for generations.

“I call it fusion,” says Hutton, who worked hands-on with Parra to create the Hesper. “Projects like this help bridge the generational gap that exists in First Nations communities, while also giving us the opportunity to be part of the technological movement that is rapidly changing our world.”

For Parra, the Hesper represents more than just a design achievement, but also emerges as an economic opportunity for the women in the First Nations Makerspace program. The potential to manufacture and sell these jackets locally and internationally could provide a self-reliant source of income, empowering the Na-Cho Nyäk Dun to share their culture and values with the world through a garment that is both a symbol and a tool. With that in mind, Parra is hoping to have the coat’s unique design patented soon.

“I am just one person, one designer,” Parra says.

“With further collaboration I hope that this technology will one day help improve the lives of people who aren’t afforded the luxury of a well-lit environment.”

An over the shoulder view of someone working on a self-powered coat.
(Chris Snow)

Training Pediatric Surgeons

Laparoscopic surgery, a procedure where long thin instruments are inserted into the abdomen through slits as tiny as two to three millimeters long, has quickly become the go-to approach when it comes to pediatric surgery – and for good reason.

Guided by a narrow wand equipped with a camera and light called a laparoscope, this remarkable minimally invasive technique allows surgeons to take diagnostic images, stitch up tissue and even remove a whole appendix – all with less pain, fewer scars and shorter hospital stays for young patients.

But while the procedure offers significant relief for children, families and our overburdened hospitals, laparoscopic technique itself is incredibly challenging. This is because, unlike in traditional open surgery, surgeons performing laparoscopies can’t directly see where they’re operating. Instead, they must learn to carefully navigate sharp tools around a toonie-sized internal area entirely via video feed.

A man in a blue dess shirt and grey hat poses for a photo in lab.
Carleton University systems and computer engineering professor Carlos Rossa. Photo by Chris Snow Video.

Thankfully, with support from a $150K innovation grant from Ontario Health, two pediatric surgeons have joined up with Carleton University engineering professor Carlos Rossa and a team of engineering undergraduates to develop a cyber-physical simulator that uses machine learning to help surgeons-in-training quickly acquire and hone their laparoscopic skills.

“When performing laparoscopic surgery, you’re looking at a two-dimensional image, but operating in 3D space. The simulator helps surgeons develop that special skillset before moving to real patients,” says Rossa.

While still in the prototype phase, the simulator already shows incredible promise as an effective and accessible teaching tool for the next generation of Canadian pediatric surgeons.

Remote Training Convenience Meets Machine Learning Precision

Some years ago, pediatric surgeons Drs. Ahmed Nasr and Georges Azzie developed a program to train their residents on the fundamentals of pediatric laparoscopy using a combination of in-person supervision and simulated surgery.

When they decided to take the program to the next level, says Nasr, division chief of pediatric surgery and researcher at CHEO, a pediatric healthcare and research centre in Ottawa, “the first place that came to my mind was Carleton University engineering.”

“You don’t want new surgeons learning in the operating room – you want them coming in already as trained as possible,” says Nasr.

A medical professional smiles for the camera while seated.
Dr. Ahmed Nasr, division chief of pediatric surgery and researcher at CHEO. Photo by Chris Snow Video.

In the time since, Rossa and his research team – a talented roster of Carleton engineering students working on the simulator as their fourth-year capstone project – have come up with creative solutions to help trainees build up the dexterity required to master this procedure.

Notably, this year’s cohort of researchers from the biomedical and electrical engineering program have incorporated machine learning algorithms into the simulator. The algorithms assess how well trainees perform fundamental laparoscopic techniques compared to the precise movements of an experienced surgeon.

Using the simulator, trainees maneuver surgical tools within an enclosed box and perform tasks guided by a computer monitor displaying what’s going on inside “the patient’s body”. Each gesture is then recorded, analyzed and assessed using artificial intelligence.

The team is now using machine learning to detect and label gestures – tool movement, hand positioning and force. Then the gestures are evaluated against those of a surgeon, providing the trainee with an ideal performance to match and areas to improve.

A group of students training to become pediatric surgeons posing for a photo.
Carleton fourth-year engineering students Atallah Madi, Esraa Alaa Aldeen, Huda Sheikh and Youssef Megahed. Photo by Chris Snow Video.

As a result, for the first time ever, trainees can practice laparoscopic techniques without in-person supervision from a senior surgeon, saving universities and hospitals time and money.

Engineering Crucial to Future Surgical Advancements

As the team works together towards a final prototype, all parties are confident that a collaborative approach will continue to yield strong results.

“It was a valuable experience to produce something using engineering methods for clinical application,” says Titus Priscu, a Carleton grad who worked on the simulator last year. “We never would have believed that we’d be working with some of Canada’s leading pediatric surgeons in our final year at university.”

“We set up an initial meeting to discuss our wishlist and see what the engineers at Carleton had to offer,” recalls Azzie, program director of pediatric surgery at SickKids Hospital in Toronto.

An over the shoulder view of a student working on a computer.
Photo by Chris Snow Video.

“The results have been fabulous – the students come to the table with problem-solving skills and ideas that would have never crossed my mind.”

“Surgical advancement has very little to do with surgeons themselves and everything to do with biomedical technology. We have the same hands and fingers that we had 1,000 years ago; it’s the tools that engineers give us that help us advance the field,” says Azzie.

Nasr plans on inviting the student researchers into the CHEO operating room, so they can further integrate the realities and details of that space into the simulator.

“I think this sort of collaboration should be available to all physicians seeking to develop medical technologies,” he says, describing how he hopes to see the simulator become part of the national requirements for surgical training accredited through the Royal College of Physicians and Surgeons.

“The implications are great, not just for Canada, but especially low-income and resource-restricted countries. We’re dedicated to having this technology open and available to everyone.”

Three men wearing business suits pose for a group photo while standing in front of a stone wall.
Carleton engineering alumni Nathan Mezzomo, Miles Sutherland and Titus Priscu worked on the simulator together as part of their capstone project in 2022-2023. Photo provided by Alumni.

Health and Wellness | Technology for Good

Combatting Eco-Anxiety

Climate change has transformed from a distant concern to an urgent global crisis – drastically impacting ecosystems and human lives alike. Dominating conversations and news headlines, a recent study revealed that 78 per cent of Canadians aged 16 to 25 report adverse effects on their mental health due to climate change, as it causes widespread fear and sadness, particularly among youth.

Recognizing the need for a positive approach, Carleton University psychology professor Stefania Maggi has created an action-adventure video game designed to reduce eco-anxiety and motivate climate action.

A woman in a brown sweater holds a book in a library.
Carleton University psychology professor Stefania Maggi (Brenna Mackay)

“Every day, we have a reminder in the news that exposes us to shock,” Maggi says.

“It causes anxiety that if not addressed adequately, impacts our mental health and also our ability to be part of the solution to climate change.”

Eco-Anxiety and Grief Among Youth

Eco-anxiety is a relatively new school of thought that explores the deep emotional strain individuals face amid the escalating threats of climate change. The continuous onslaught of distressing news, coupled with a heightened awareness of impending ecological challenges, fosters a pervasive sense of helplessness and grief over the potential loss of a sustainable future.

“We grieve the future we may not be able to have because of climate change,” Maggi explains.

“But it’s important to feel this way. It’s not an imaginary problem, and the first thing we need to do is accept the problem as being real.”

Despite its unpleasant effects on people’s well-being, anxiety does have an evolutionary purpose. It acts as a mechanism to signal threats and prompt protective responses. The problem with climate change is that we can’t eliminate that threat immediately or on our own.

Youth are disproportionately affected by eco-anxiety because they have the longest lives ahead of them, and planning for their futures is muddied by a one-sided narrative of a world in distress due to climate change. This one-sided portrayal risks paralyzing them with fear and impeding their ability to envision alternative outcomes. To address this, Maggi says we need a shift towards solution-oriented communication, emphasizing the importance of presenting diverse future scenarios.

“By providing youth with the tools to envision positive outcomes and fostering a sense of agency, we can empower them to develop skills and solutions, mitigating the paralyzing effects of eco-anxiety and inspiring meaningful action in the face of climate change,” Maggi explains.

“Fear is a good motivator, but it needs to be followed up with something else.”

Mochi 4 the Planet

Maggi launched Mochi 4ThePlanet in 2022 as a movement to help re-frame the way we think about climate change. The project is made up of a mixed-methods research branch – which collects data on eco-anxiety and the effects on youth; a social media presence – which aims to mobilize knowledge and elevate spirits and conversations around climate change; and the video game – built to help youth navigate their emotions around climate change in a non-threatening way.

The video game, Kibou – The Guiding Light, is set in a tech-dominated city where relationships take a back seat. The protagonist faces a turning point during a blackout that severs ties with their friend, prompting them to explore the impact of climate change. Players navigate through mechanics, puzzles, and quests to discover emotions, interacting with characters who share insights about the planet.

A woman sitting at a table with her back turned. A video game can be seen on the screens in front of her.
(Brenna Mackay)

The game follows Mochi4ThePlanet’s five tenets – Mindful, Optimistic, Compassionate, Healing, and Innovations – spelling Mochi. A reference to the Japanese rice cake crafted from moldable dough, Maggi says the project’s name is a symbol of adaptation and change.

“Kibou’s ultimate goal is to educate players about climate-related emotions, fostering understanding, normalization and the development of tools for expressing and coping with these emotions, emphasizing the importance of finding meaning and purpose in the face of adversity,” says Maggi.

Kibou is developed by an international team of young professionals. As a research-based youth-centered movement, Mochi4ThePlanet is partnered with organizations in Italy, India and Canada. In addition to the video game, the initiative has also published a children’s book within the game’s world – written by Maggi and McKenna Corvello, a master’s student in Carleton’s psychology program.

Maggi plans for Kibou to complete and the first instalment of a fully playable version by fall of 2024. She is also developing a Kibou-themed virtual reality educational program for the Carleton community and general public.

“My hope for Mochi4ThePlanet is to not only address eco-anxiety but to build a collective that is bound by shared meaning, motivation, and support.”

A hand holding up a children's book with an illustration and text visible.
(Brenna Mackay)

Beyond the Magic of Mushrooms

Depression is one of the most significant challenges of our time, with over 280 million people suffering worldwide.

Despite the demand, antidepressants only have a 60 percent effectiveness rate, and it can take months on daily medication for patients to begin feeling better – a difficult wait for those already struggling with low mood or suicidal thoughts.

Carleton University neuroscientist Argel Aguilar-Valles is part of an international push to explore the therapeutic potential of a provocative subcategory of drugs: psychedelics.

“Psychedelics appear to reverse some of the damage that chronic stress causes, which enables the brain to be more resilient and better respond to the challenges we face in our lives,” says Aguilar-Valles.

A man with glasses wearing a lab coat.
Carleton University neuroscientist Argel Aguilar-Valles (Photo: Brenna Mackay)

In a recent study conducted in collaboration with the University of California at San Diego and the Medical College of Wisconsin, Aguilar-Valles found that 2-Bromo-LSD, a non-hallucinogenic derivative of lysergic acid diethylamide (LSD) developed by Vancouver-based pharmaceutical company BetterLife Pharma, could be a game-changing treatment option for depression and anxiety.

“The most widely prescribed type of antidepressant medication right now are selective serotonin reuptake inhibitors, or SSRIs, but it can be a trial-and-error process to see whether they work on a particular person,” says the Carleton researcher, noting that SSRIs can also cause unpleasant side effects like insomnia, stomach troubles and loss of sex drive.

“It’s virtually impossible to know who will be resistant, so people often spend years taking pills with minimal to no improvement.”

In contrast, early findings suggest that 2-Bromo-LSD could have fast-acting, long-term effects when it comes to treating mood disorders.

How Psychedelics Could Help Repair the Brain

The exact biological causes of depression remain unclear, but scientists do know that chronic stress can cause significant damage to the brain’s neurons, dulling our responses and reducing cognitive function.

“Neurons look a bit like trees,” Aguilar-Valles explains. “A depressed brain atrophied by chronic stress looks like a tree during winter, while a non-depressed brain is a healthy summer tree.”

He and other researchers found that psychedelics, a category drug which includes LSD and psilocybin (i.e. “magic mushrooms”), can help the brain repair some of that atrophy and “regrow its leaves.”

Unlike SSRIs, which trigger serotonin surges in our brain’s receptors, psychedelics are unique in that they bind directly to the receptors themselves. This causes profound changes in consciousness and encourages neuroplasticity – the ability of the brain’s neural network to rewire itself.

Various types of chemicals
Photo: Brenna Mackay

“Psychedelics are fascinating substances. They target and affect many different receptors in the brain in ways we don’t fully understand yet,” says Aguilar-Valles.

In 2021, while conducting research into using ketamine to treat major depression, Aguilar-Valles was contacted by BetterLife Pharma to test out the potential of 2-Bromo-LSD.

Synthesized in 1940 by Swiss chemist Albert Hofmann at the same time as regular LSD, the drug initially drew less attention compared to its flashier, hallucination-inducing sibling.

Today, the lack of “trip” is a major selling point for researchers as they explore whether 2-Bromo-LSD could work as an antidepressant, harnessing the power of its unique neurological profile without the inconveniences of sensory impairment.

A Renewed Research Path

Initial findings from Aguilar-Valles’s lab in Carleton’s Department of Neuroscience suggest that the effects of 2-Bromo-LSD on the brain are immediate and impressively long-lasting. Instead of daily medication, a patient might only need a single dose every few months.

The drug is also showing potential as a treatment option for substance abuse disorders.

“LSD hits lots of different receptors, including dopamine receptors and the dopaminergic system itself,” explains Vern Lewis, a Carleton post-doctoral fellow working on the project. “Dopamine triggers feelings of reward and pleasure, so if this drug is hitting that system, it could be very useful at treating addiction.”

Notably, psychedelics themselves are not, at a chemical level, addictive substances.

“You’re not going to experience withdrawal or form a dependence on psychedelics. It’s like riding a motorcycle – you might really enjoy the experience, but you’re not going to suffer from withdrawal if you can’t go out for a ride,” says Lewis.

Two scientists working in a labratory.
Aguilar-Valles and his team at work in the lab. (Photo: Brenna Mackay)

Labeling all recreationally used drugs as addictive and harmful is, in part, why research on psychedelics has remained stalled for decades.

“Decisions were made based on stigma and political opinions instead of science,” says Aguilar-Valles. “Canada used to be one of the leading countries for psychedelic research in the 70s, and there were clinical trials back then showing great promise for treating alcohol and tobacco use disorders. Then psychedelics were banned, access was restricted, and the research died down.”

Today, as scientists pick up where they left off and exploratory studies into psychedelics resume, Carleton’s Aguilar-Valles is advocating for cautious optimism.

“There’s a desperate need for help when it comes to depression, but we can’t rush the scientific process,” he reflects.

“It’s important to remember that more research and education is needed around what these drugs do and how they might one day be used for clinical purposes.”


More Health and Wellness

Seabirds and Oil Spills

As global temperatures rise and sea ice melts, shipping routes are opening in the Arctic. This increase in vessel traffic has introduced a serious risk to wildlife in the area – the potential of a devastating accidental oil spill.

Seabirds, such as the black guillemot and the thick-billed murre, are at particular risk during these incidents as compounds from the oil disrupt the delicate waterproofing of their feathers that protect them from the icy waters of their home. The birds’ attempts to clean themselves can then introduce contaminants into their digestive tracts, creating further risks to human health if these birds are harvested for food by local communities.

While environmental officers could measure the loss of animal life due to oiling in the aftermath of a spill, a gap existed in their ability to track the health outcomes for wildlife that managed to survive these catastrophic changes to their environment.

Two scientists posing next to lab equipment.
Yasmeen Zahaby and Prof. Jennifer Provencher

At Carleton University, scientists have bridged this gap by creating a new tool to monitor the impacts of oil spills on wildlife in this expansive polar region. Using genetic code to monitor the impacts of oil spills on surviving seabirds, former master’s student Yasmeen Zahaby developed a tool called a ToxChip which measures the health impacts of seabirds at a DNA level.

It’s Genetic: Mapping DNA to Measure Contaminant Impacts

“A lot of these birds seemed healthy on the outside, but we wanted to understand how oil spills, or any kind of contaminant, impact them on a sub-lethal level,” says Zahaby.

Contaminants can lead to a myriad of health problems in seabirds.

“Some genes are important for immune function, some are important for balancing calcium in the body or balancing hormones,” explains Zahaby.

“All of these biological pathways can be impacted by oil spills and contaminants.”

Genetic technology has evolved in leaps and bounds in recent years, such that mapping a seabird’s genome and subsequently tracking health impacts is now possible.

“There were people thinking about this problem for a long time, but they didn’t have the tools to do it,” says Jennifer Provencher, adjunct professor in Carleton’s Department of Biology, who supervised Zahaby’s work.

To detect the impact of contaminants on the seabirds, Zahaby first had to build their genetic profile, as limited information existed for some of these species.

“We don’t know as much about their genes, so I had to make an educated guess as to what their genetic sequence would be,” says Zahaby.

“I looked at species that have already been documented and found the regions of the gene that they shared.”

Once the genes of healthy animals were sequenced, Zahaby examined the samples of surviving seabirds that had been impacted by a 3,000-litre oil spill. Investigating the condition of the genes using the ToxChip and comparing it to contaminants found in liver samples illuminated the impacts of the spill on the seabirds.

“Things outside of the body, like contaminants, can change gene expression,” says Zahaby. “We can measure with the ToxChip if the gene is turned on or off – and by how much.”

In the aftermath of a spill, a surviving seabird’s genes responsible for processing contaminants may be upregulated – indicating that their ability to digest and metabolize contaminants is being impacted, which could lead to negative health outcomes for the animal.

A hand holds a tray of samples over a piece of equipment used for analysis.
Samples prepared for testing in the ToxChip Lab

Research Informs the Way Forward on Shipping Routes

The ToxChip technology holds promise not only as a tool for routine monitoring of the health of animal populations, but also for informing policy. In the case of Arctic seabirds, the data gathered can help governments make decisions that address and balance economic concerns and shipping demands with the health of local wildlife.

To develop the ToxChip, Carleton worked in partnership with the Nunatsiavut government. As seabirds are a food source for communities in the area, government staff collected samples during the harvest season that were later used by Zahaby to decode the animals’ genes.

Findings from her research were then shared with government officials, who held public meetings with community members to share the data.

“Once the ship passes through, most people think that there’s no impact, but our work is trying to think more broadly about what the impacts of vessel traffic could be,” says Provencher.

“What we’re hoping to do with tools like this is to provide – specifically in the Arctic – ongoing baseline information that we can examine as we ramp up shipping.

“We are actively using this data to talk to the people making shipping corridors and protected areas to minimize impacts from vessels on wildlife.”

A colony of Guillemot birds take flight (Photo: Reyd Smith)


More Technology for Good

Digital Wellness: How Social Media Influencers Affect Mental Health

Social media influencers are a powerful marketing tool, playing a pivotal role in shaping consumer preferences and driving brand engagement. With over 60 million influencers worldwide, the global value for social media marketing has reached over 28 billion CAD, tripling its value since 2019.

While social media influencers undoubtedly yield economic advantages, they can also lead followers to develop emotional and cognitive difficulties.

A young woman wearing glasses leans against a table counter while posing for a photo.
Carleton University researcher Samira Farivar

Carleton University researcher, Samira Farivar, is among the first to shed light on the adverse effects of social media influencing on followers’ mental health. Rooted in attachment theory, her groundbreaking findings offer valuable insights to guide influencers in fostering healthier relationships with followers, while simultaneously benefiting marketing goals.

“Promoting a healthier following is beneficial to influencers’ bottom line,” says Farivar, an assistant professor in Carleton’s Sprott School of Business.

“While initially, it might appear better to encourage excessive engagement, research indicates that over time, such addictive patterns negatively impact both people and business.”

Unhealthy Attachments with Social Media Influencers

In a 2022 study, Farivar conducted an online survey of 500 Instagram users to evaluate their attachments with influencers. She discovered that followers often develop parasocial, or one-sided relationships, with influencers – a type of relationship that is key to social media influencers’ success.

“Despite the follower extending emotional energy, interest and time, the influencer remains unaware of their identity,” explains Farivar.

A mobile phone with social media apps displayed on the screen.

This type of bonding can instigate many mental health problems as followers compare their lives to those of the influencers. Farivar’s report also revealed that these parasocial relationships cause addictive behaviours when using social media – such as the inability to stop checking their phone.

“This type of behaviour is what we call problematic engagement,” says Farivar.

In addition to proving that social media influencing can lead to problematic behaviours, Farivar wanted to uncover whether followers perceive their engagement as an issue. In a follow-up study published earlier this year, she discovered that social media users who claimed that they have complete control over their behaviour and could stop at any time, were actually showing the most signs of problematic engagement.

“People who are getting constant excitement from social media tend to ignore the potential harm,” explains Farivar. “Understanding this perception of threat is important. You can’t action a problem you don’t even know exists.”

Reducing Social Media Use

Another study about the potential harm of social media points to screen time as a key factor. Recent research conducted by Carleton psychologists Chris Davis and Helen Thai found that regular social media use can contribute to feelings of anxiety, depression and lower self-esteem in vulnerable youth and that reducing screentime can drastically reduce these effects.

A man and a woman pose for a photo while standing in a classroom.
Carleton University psychologists Chris Davis and Helen Thai

Davis and Thai, alongside their partners at the Children’s Hospital of Eastern Ontario (CHEO), conducted a study with Carleton undergraduate students aged 17 to 25, who were already experiencing symptoms of anxiety and depression. Half of the participants kept their time on social media as normal while the other half were instructed to reduce it to 60 minutes a day. They tracked it via a screen-time tracker on their phones.

“After just 28 days, people reported fewer symptoms of depression, decreased levels of anxiety, and improved body esteem,” says Davis, a researcher in Carleton’s Department of Psychology. “The idea is that if you can do this for three weeks, perhaps it can become a habit.”

Reducing screen time, although it may sound simple, is not always easy. This is where features embedded in our technology can help.

“We can use technological functions, like our built-in screen time trackers on our smartphones, to our advantage,” explains Thai, who graduated from Carleton’s business (2017) and psychology (2021) programs.

“If we want to limit our social media, especially when it feels almost habitual and addictive, adding those extra barriers might help – and it comes at no financial cost.”

Farivar is looking in this direction as well. She is working on developing warning messages for social media apps that will alert users when their behaviour crosses over into potentially problematic – such as using an app for too long, continuously clicking on the same account or excessive scrolling.

A mobile screen displaying a user's screen time.

The Role of Influencers

While self-regulation is important, Farivar believes that influencers and businesses have an important role to play to help mitigate feelings of comparison and envy among followers.

“Influencers can promote authenticity by showcasing the less glamorous aspects of their lives, sharing messages of self-care, body positivity,” Farivar says.

Further, Farivar says that collaborations between influencers and mental health professionals can be fostered to create educational content and resources that promote mental well-being. These collaborations can empower followers to prioritize their mental health and make informed choices in their media consumption.

“My hope is that by bringing awareness to these issues, it will instigate action and eventually lead to positive change.”

If you or someone you know are struggling with mental health, there are resources available to you. If you are part of the Carleton University community, support is also available through wellness.carleton.ca.


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